Communication matters for a powerful pitch: Tools to present your ideas

The way from a simple idea to a fully-established and successful business is known to be challenging and long. Essentially, the biggest challenge faced by entrepreneurs is to convince potential investors of their ideas and secure the required financial investment. It’s the ultimate test for the business minds: to be able to transform their dream and vision into a clear message, swoop their audience off their feet and make them relate and adopt this vision. Hence, here lies the importance of communication in making a powerful elevator pitch.

What makes an amazing pitch, you may ask? Here are basic communication tools to leverage the way you present your idea.

Prepare an engaging presentation

The written and visual part of your pitch is the presentation. To make it interesting and engaging, use a modern and consistent layout, with a scheme of well-combined colors that represent the topic you are presenting. Use less text and add supporting facts or data from well-known resources in the form of infographics or tables. Make use of high-quality images and possibly icons.

Focus on your audience

Know your audience well before presenting your pitch in order to connect with them more effectively. Knowing what motivates your audience, and their goals, expectations and solutions that matter to them most will help you transmit the message and get interaction for your content.

Let it be concise and inspirational

Avoid clutter and unimportant information. Keep it simple while portraying your personality and demonstrating your passion and firm belief about your idea. Share why your vision is meaningful to you and what you stand for, and how your audience can relate to it.

Let your body language speak

Communication is, in the most part, non-verbal. Your words matter, but what really impacts the way your message is delivered is your gesture, posture, overall demeanor, as well as the tone you use. These might seem elementary, but their effect is colossal and can make all the difference.

Want to master your presentation skills? Feel free to reach out to get more information on our upcoming online training.